Sheidish story
Sheidish was founded by a Georgian fashion model, fashion sustainability ambassador and just another fashion enthusiast, with a dream to enlighten and spice up women’s lives by providing daily luxury lingerie pieces with a sustainable and eco-conscious approach.
Sheidish is the first high-end Georgian Lingerie brand with huge dedication towards sustainability and eco-friendly production.
We’re committed to giving back to Mother Nature and keeping our footprint as small as possible. Our collections are made of environmentally-friendly and circular materials. 90% of the pieces are made from unused fabrics gathered from OETX-certified French Maisons.
Moreover, our pieces are hand-made locally by our artisans with a lot of love and passion.
As we are a Georgian brand at heart, we decided to include a Georgian soul into Sheidish by using the Georgian name for the brand and as well as the traditional patterns with a modern twist.
Our mission is to design trendy and, at the same time, minimalistic lingerie that will fit all types of women. We want to be an effective and innovative, offering the very best for our customers in terms of quality, style, and comfort. It is our quest to free every woman from ill-fitting bras to embrace all body types.
VISION
Sheidish’s vision is to always provide daily luxury for women with a sustainable approach. Brand promises the highest quality, creative, sophisticated, and sexy women’s lingerie. Our goal is to become the most recognizable underwear brand in Georgia and one of the leading high quality eco underwear brands in the rest of the world.
MISSION
Design trendy and, at the same time, minimalistic lingerie that will fit all types of women. We want to be an effective and innovative lingerie brand, offering the very best for our customers in terms of quality, style, and comfort. It is our quest to free every woman from ill-fitted bras to embrace all body types.
Founder’s note
Throughout my career, I have worked for many underwear brands. I’ve worn and observed tons of pieces of lingerie. Between them were the good ones and the bad, ill fitted ones. Deep down in my heart, I always wished to create my own lingerie brand. I’ve thought many times about how I would fix and change the styles and shapes as I wanted. And after all the observation and learning, I am here at the point where I created my ‘baby’ Sheidish and my goal came true.
I want to create lingerie that is more than lingerie: a lifestyle, embracing women’s silhouette, sexiness, and confidence. Giving women the opportunity to feel lively, free, and light by wearing the highest-quality and most durable intimates by Sheidish.
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